Assistant Manager, Driver Acquisition Strategy

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From Grab’s original posting

Job Description: Get to know the Role: You will be leading and managing overall acquisition related operations in the Driver Acquisition Team. • Manage and lead end-to-end driver acquisition activities (strategy conceptualization, lead generation, planning, ground execution, and activation). • Build driver onboarding lifecycle -- from pre-onboarding to driver activation. • Lead strategic discussions with internal and external partners. • Ensure that driver acquisition journey and training methods are clear and concise, thus resulting in partner-riders that are well educated in the system. • Conduct results analysis, process improvement, and tracking and compiling acquisition results trends for high impact strategic topics. • Advise each department head on implementation of new processes and provide timely updates to senior management (e.g. strategic analysis, project updates, etc). • Act as liaison with other teams such as brand marketing, local marketing, engagement marketing, etc to identify opportunities for collaborative wins. • Work with the analytics team to build a monitoring system for funnel performance, lead quality, and demographic mix. • Manage direct reports KPI and…