Market Director - Hong Kong

Job description preview

From CASETiFY’s original posting

Mission Lead HK marketing strategy and execution to strengthen demand and commercial performance. The immediate priority is rebuilding confidence in genuine CASETiFY through credible evidence, earned media, social engagement and sustained local relationships. Personally execute the core work and build repeatable ways of operating. Core responsibilities Own the local marketing plan. Prioritise audiences, launches, activity and approved spending. Build one calendar across PR, social, partnerships and channel-facing marketing. Identify customer objections and product, service or value gaps requiring functional action. Deliver credible brand and PR work personally. Turn substantiated Product/Quality and CS facts into useful stories. Write pitches, brief reviewers and manage media relationships. Challenge unsupported claims and select relevant authoritative voices, not just large audiences. Own local social communications. Set the voice, response rules and escalation process; write or review important replies; track CS handoffs and public follow-through. Build useful proactive content rather than a calendar dominated by promotions. Build partnerships and channel activation. Develop…