Brand and Customer Marketer: Cardiovascular Disease

Job description preview

From MSD’s original posting

Job Description Cardiovascular Disease Brand & Customer Marketer • Business Unit: UK Pharmaceuticals – Cardiovascular • Location: United Kingdom (hybrid working; minimum 2 days per week Moorgate, London office) • Reporting to: Strategic Marketing Lead, Cardiovascular Disease (CVD) • Role Overview • The Cardiovascular Disease Brand & Customer Marketer is a core member of the UK cardiovascular cross-functional team, supporting the launch preparation for a cardiovascular therapy across primary and secondary care. • The role translates cardiovascular strategy and insight into operational brand and customer plans that drive behaviour change, pathway integration and value for people at risk of or living with CVD, customers, the NHS and the business. • This high-autonomy role provides marketing expertise and materially contributes to a market-shaping launch. • Role Purpose • Working closely with the Strategic Marketing Lead and as a core member of the cardiovascular cross-functional team, the role will turn strategy, customer and market insight into clear, connected customer journeys that support a successful launch. • Translate strategic choices and insights into priority segments,…