Retail Media Specialist

Job description preview

From Procter & Gamble’s original posting

Job Location PRAGUE GENERAL OFFICE Job Description We are looking for a passionate Retail Media Specialist who is eager to take on the challenge of a fast-moving eCommerce business in constantly changing conditions. You will join a dynamic and multicultural organization where you will collaborate with eCommerce, Sales, Brand, and external partners to drive sustainable business growth through effective retail media investments. You will be responsible for the end-to-end planning, buying, execution, and optimization of retail media campaigns across key eRetailers. You will manage media budgets, monitor campaign performance, develop actionable insights, and lead a structured Test & Learn agenda to continuously improve our retail media capabilities. In this role you will work on: Retail Media Planning and Buying: • Develop retail media plans based on brand priorities, business objectives, retailer opportunities, and promotional calendars. • Plan and buy retail media campaigns across relevant retailer platforms. • Recommend the right combination of Sponsored Products, Search, Display, Off-site Media, and other available formats. • Translate brand and customer objectives into clear…