Program Manager (GTM Strategy&Operations for New Ad Products)

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Seoul, South KoreaPosted 2 days ago

Apply on Coupang's career page

Market pay check

Matched to Sales workers

Source: Ministry of Employment and Labor wage information system (wage.go.kr), wage distribution by occupation.

What you'd do

Own end-to-end go-to-market lifecycle for new advertising products from assessment through post-launch optimization.
Conduct market,customer,and competitive research to identify opportunities and translate insights into GTM strategy.
Partner with Product teams to influence roadmap and launch readiness using customer feedback and market intelligence.

What they want

8-10 years in program management,business operations,strategy,or related roles in e-commerce,advertising,or tech.
Proven track record leading and delivering complex cross-functional programs end-to-end with measurable business impact.
Strong analytical and problem-solving skills to translate data into actionable insights and business recommendations.

Nice to have

Experience in advertising,media,performance marketing,or related commercial functions.
Experience designing and managing revenue programs,pricing and packaging strategies,or GTM initiatives at scale.
Proficiency in SQL and data visualization tools (e.g.,Tableau) to analyze business performance.

Seoulstart's read

Visa tier (likely): F-2 / F-4 / F-5 / F-6 holders welcome
Korean language: Korean not required
English friendliness: High: JD in English, foreign-friendly signals
Context: Coupang is a global public company with strong English-language operations; foreign hires at this level typically sponsored on F-series visa rather than E-7. Strong GTM background in advertising/commerce valued over Korean fluency.

This is Seoulstart's analysis of the public job description, not the employer's stated policy. Verify visa sponsorship, language requirements, and remote allowances directly with the recruiter.

Open posting