Senior Product Marketing Manager, IT and CIO Audiences

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From Asana’s original posting

Senior Product Marketing Manager, IT & CIO Audiences The Asana Product Marketing team fuels business growth and builds a brand customers love. We create campaigns and content that attract new accounts and inspire current ones to grow with us. We're looking for a Senior Product Marketing Manager to own how Asana shows up to IT and digital transformation leaders. Your primary audiences are CIOs and IT Operations leaders. You'll join the Audience Marketing team, the group responsible for how Asana speaks to the specific people and industries we sell into. These buyers are navigating tool consolidation, AI adoption, governance, and the shift to agentic workflows, and you'll turn deep knowledge of their world into technically credible messaging, content the field uses every day, and campaign themes that bring new logos into the pipeline. You'll own the narrative and the sales plays that the field uses for this persona, partnering across PMM, sales and product. You will report to the Director of Product Marketing, Audience Marketing. What you’ll achieve • Own the audience strategy, messaging, and positioning for CIO, digital transformation, and IT Operations personas, aligned to…