Associate Specialist, Marketing (Vans)
New roles land in Following.
Market pay check
Matched to Product planning, PR and market research professionals
Source: Ministry of Employment and Labor wage information system (wage.go.kr), wage distribution by occupation.
What you'd do
- Plan and execute in-store VM for DTC retail across eighty Korea doors
- Drive retail KPIs through monthly in-store product marketing messaging moments
- Test localized VM concepts and elevated storytelling to improve store engagement
What they want
- Hold university degree or equivalent experience in a relevant field
- Have three to five years visual merchandising or retail marketing experience
- Demonstrate deep understanding of Vans brand,action sports,and street culture
Seoulstart's read
- Visa tier (likely)
- E-7 specialty / professional (likely)
- Korean language
- Korean not required
- English friendliness
- High: JD in English, foreign-friendly signals
- Context
- VF Korea role in Sinsa spanning eighty owned stores and one hundred fifty-two ABC Mart wholesale doors; street-culture and local retail partner coordination likely matter even without a stated Korean requirement.
This is Seoulstart's analysis of the public job description, not the employer's stated policy. Verify visa sponsorship, language requirements, and remote allowances directly with the recruiter.
Original posting from VF
•MAIN RESPONSIBILITIES - VM – DTC B&M . IN-STORE VM PLANNING AND EXECUTION WITH SEGMENTED PLANS ALIGNING RETAIL MARKETING STRATEGY (DTC 80 DOORS). . WORK TOWARDS MEETING RETAIL KPI’S THROUGH IMPACTFUL IN-STORE MESSAGING VIA MONTHLY PRODUCT MARKETING MOMENTS. . CONTINUE TO TEST AND LEARN ELEVATED/LOCALIZED VM AND ENHANCED STORY TELLING IN STORES TO BE MORE COMPELLING AND ENGAGING. . STORE OPENING PROJECT SUPPORT THROUGH LAYOUT AND VM ZONING PLANNING, AND EXECUTION . RETAIL VLS (VANS LEADERSHIP SUMMIT) VM PLANNING AND EXECUTION SUPPORT
- VM – DTP WHOLESALE ACCOUNTS . ALIGN WHOLESALE CHANNEL NEEDS AGAINST MONTHLY VM NEEDS AND DRIVE GLOBALLY ALIGNED PRODUCT MARKETING MOMENTS. . ABC MART OFFLINE STORE IN-STORE VM PLANNING AND EXECUTION (152 OFFLINE DOORS) . DEVELOP AND MANAGE ELEVATED RETAIL ENVIRONMENT AND WHOLESALE STORE - IE. WORK WITH WHOLESALE TO ENSURE RIGHT ASSORTMENTS . WHOLESALE TRADE SHOW VM PLANNING AND EXECUTION SUPPORT
- VM TRAINING . EXECUTE STRATEGY FOR VM ROUNDING, UTILIZING 3RD PARTY RESOURCES TO EFFECTIVELY PROVIDE VM SUPPORT ON MONTHLY BASIS. . EXECUTE SEASONAL VM TRAINING FOR STORE STAFF TO DEEPEN UNDERSTANDING OF KEY PRODUCT MARKETING MOMENT HIGHLIGHTS. (VLS/ON-SITE VM TRAINING) . ESTABLISH AND ALIGN VM GUIDELINE AND PROVIDE MONTHLY STORIES VM GUIDELINES TO STAFF AND REVIEW VIA MONTHLY AUDIT PROGRAM
•SUPPORT RESPONSIBILITIES -RETAIL MARKETING
•COUNTERPARTS - Answers to Korea Marketing Lead
- Works with APAC Retail Marketing, Korea DTC, Korea DTP, VM Agency, Rounding Agency, DTC Store Managers, Wholesale Accounts
WHAT WE WILL BE LOOKING FOR IN YOU
- Education: University degree or equivalent through experience in a relevant field
- At least 3-5 years of Visual Merchandising or Retail Marketing experience
- A deep understanding of the Vans brand, the action sport industry and street culture
- Collaborate with various stakeholders, with proven effective internal & external communications Interaction:
- Exchanges standard/basic technical or nontechnical information with colleagues and immediate superiors and/or customers* May be a required to interpret or clarify technical information to aid understanding* Audience is generally knowledgeable about the subject matter* Conveys straightforward information to non-divergent audiences
Impact
- Impact is limited to short-term team performance* Supports the achievement of goals through own personal effort* Responsible for planning own work, assessing own progress, and adjusting efforts to meet goals
Accountability
- Accountable for meeting own targets which impact the immediate work area* Accountable for meeting own targets which are often considered financially immeasurable* Work is reviewed periodically* Is aware of wider profitability issues