LINE Taiwan_Product & Strategy_Senior Display Ad Product Manager

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From LINE Taiwan’s original posting

Team/Position Description We are seeking a results-driven Display ads senior Manager to lead the monetization of media and service web traffic. This role will be responsible for driving revenue growth, and developing scalable monetization strategies through both programmatic optimization and bundled ad sales initiatives. The ideal candidate combines strong analytical capabilities with commercial acumen and hands-on experience in the digital advertising ecosystem. Responsibilities 1. Traffic Management & Yield Optimization • Manage and optimize media/SSP traffic to maximize fill rate, eCPM, and overall yield performance. • Monitor and analyze key performance metrics (e.g., eCPM, Fill Rate, CTR, Viewability) and implement optimization strategies. • Collaborate with engineering and product teams to ensure efficient ad request flows and technical integrations. 2. Monetization Strategy & Package Sales • Develop and execute monetization strategies to maximize the value of media inventory. • Design and sell bundled advertising solutions tailored to advertiser and agency needs. • Partner with sales teams to align product offerings with market demand and revenue targets. 3. Cross-functional…