Omnichannel Marketing Manager

Job description preview

From Procter & Gamble’s original posting

Job Location PRAGUE GENERAL OFFICE Job Description We are looking for an experienced Omnichannel Marketing Manager who is ready to lead shopper marketing and omnichannel development for the drugstore channel. You will connect consumer and shopper plans with retailer priorities, strengthen brand visibility at the point of purchase, and build impactful partnerships with retail customers. You will be responsible for the end-to-end planning, coordination, activation, and evaluation of integrated marketing campaigns across online and offline touchpoints. The role combines retailer partnership development, point-of-sale activation, e-commerce improvement, retail media, influencer support, and disciplined budget and ROI management. In this role you will work on: Retailer Partnerships and Omnichannel Development • Build drugstore marketing partnerships and turn shared priorities into joint marketing and business plans. • Develop the drugstore channel by connecting online and offline activity to improve brand visibility, shopper engagement, and conversion. • Maintain the annual shopper and consumer marketing plan aligned with retailer needs and internal brand priorities. • Lead retailer…