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Market pay for marketing strategy and planning professionals in Singapore
Per month, across all employers in this occupation. This figure is not from Crypto.com.
Source: Singapore Ministry of Manpower, Occupational Wage Survey, June 2024.
Job description preview
From Crypto.com’s original posting
Key Responsibilities: 1. MarTech Architecture, Tracking, Auditing & Proactive Enrichment • Web Tracking, Debugging & Ad Signal Routing: Own the end-to-end web tracking architecture across Google Analytics (GA4) and Google Tag Manager (GTM). Define and document Data Layer requirements for the engineering team to implement, and ensure accurate web tracking signals and conversion events are seamlessly routed back to key ad platforms via GTM. • App Tracking & MMP Integration: Partner closely with the engineering team to implement, test, and maintain tracking across mobile apps (AppsFlyer, Firebase) for SDK events and Server-to-Server (S2S) events. Architect a standardized event taxonomy, oversee SDK integrations, and manage overall AppsFlyer health. • Ad Platform Tracking Optimization: Take deep ownership of exactly how ad platforms consume our data. Partner closely with internal User Acquisition (UA) channel owners to unblock tracking bottlenecks, troubleshoot platform-specific signal loss, and proactively enrich tracking signals (e.g., passing backend LTV scores or customized events back to ad platforms). Act as the technical authority who translates complex media platform…
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