Principal Brand Content & AI Search Visibility
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Job description preview
From Databricks’s original posting
MKTQ427R49 We're looking for a content lead who sits at the intersection of brand content storytelling and AI-era discoverability. You will own the creation of high-quality and high-volume brand content, ensuring that content is structured, distributed, and measured to win visibility across AI answer engines. You will produce and edit compelling content and employ optimization strategies to make sure LLMs discover, parse, and cite it. You will identify content gaps by analyzing where the brand is (and isn't) showing up in LLM answers, map those gaps against business objectives, target audiences, and product priorities, and orchestrate a mix of AI agents, technical writers, and internal teams to close them. A core part of this orchestration is overseeing a system of AI agents that create, optimize, and evaluate content — a task that requires real editorial expertise applied to prompt design and agent engineering, not just tool adoption. You will be responsible for building and maintaining the brand context, target prompts, and writing guidelines that guide agents and internal SMEs to create on-brand, accurate, and authoritative content. A major part of the role is editorial…
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