Global Director of Brand Events

Job description preview

From On’s original posting

In short As the fastest-growing global sportswear brand, reaching millions of runners worldwide, On is building an authentic community through direct fan interaction - across major sporting expos, run crews, cultural moments, brand events, and grassroots retail activations. We are looking for a Global Director of Brand Events to elevate our global event ecosystem, shaping the brand activation strategy, enabling tools and frameworks for scale, and developing innovative formats and partnerships across key markets. We are looking for someone with a strong entrepreneurial spirit who takes ownership, brings new ideas forward, and thrives in building and evolving a global function. The Brand Events team plays a critical role in bringing our community together and translating On’s mission into meaningful, memorable experiences around the world. Your Mission • Set the global strategic vision for brand activations and events at On • Develop immersive event formats aligned with global campaigns and Go-To-Market initiatives • Identify and implement tools and technologies to elevate event experiences and enable scale • Source, negotiate, and manage partnerships with relevant organizations to…