Senior Product Marketing Manager

Job description preview

From Unity’s original posting

The opportunity Unity powers the majority of top mobile games and underpins real-time 3D experiences in nearly every country on earth. When studios and developers decide how to build, ship, and monetize, Unity is usually what they choose. The tools we build shape what the entire industry can make. Our audience is technical, evaluates claims carefully, and has little patience for marketing that outruns the product. As a Product Marketing Manager, you'll own the marketing for product releases and features. You'll align on your work and then run it on your own judgment. Working with Product, Engineering, Community, and Sales, you'll help define what we say about our products, who we say it to, and why developers should believe it and strategically launch tactics that help support acquiring and retaining game developers. What you'll be doing • Positioning & Narrative: Own the positioning and messaging for the product features and releases assigned to you. Translate technical capability into obvious workflow value, and write the narrative that Sales, Community, and Content all work from. • Go-to-Market: Lead go-to-market for releases, betas, and feature rollouts: tiering, audience…