Market pay check
Matched to Product planning, PR and market research professionals
Source: Ministry of Employment and Labor wage information system (wage.go.kr), wage distribution by occupation.
What you'd do
- Localize and execute channel partner programs to enhance capabilities and business performance.
- Recruit and develop new channel partners to expand market coverage and drive growth.
- Execute joint marketing initiatives (MDF) with channel partners to strengthen brand awareness.
What they want
- 8+ years of experience in marketing within industrial B2B sectors.
- Experience working in global or matrix organizations (MNCs).
- Strong understanding and experience in demand generation and channel partner engagement.
Nice to have
- Experience in industrial,technology,or building solutions sectors.
- Background as in-house,full-spectrum marketer at a manufacturing company.
- Field experience with Fire Alarm Solution products and markets.
Seoulstart's read
- Visa tier (likely)
- E-7 specialty / professional (likely)
- Korean language
- Business-level Korean required
- English friendliness
- Medium: English JD, mixed-language workplace
- Context
- For foreign residents: Fluent Korean is the critical requirement and primary filter; while Honeywell is a major MNC,language proficiency will determine candidacy.
This is Seoulstart's analysis of the public job description, not the employer's stated policy. Verify visa sponsorship, language requirements, and remote allowances directly with the recruiter.
Original posting from Honeywell
[Role Overview]
The Sr. Marketing Specialist is responsible for developing and executing regional marketing strategies that build & enrich product portfolio, drive demand generation, accelerate pipeline growth, expand partner engagement and manage profitable growth.
[Key Responsibilities - What you will do]
- Channel Partner Excellence
- Localizing and executing channel partner programs, enhancing partner capabilities, engagement, and business performance.
- Recruiting and developing new channel partners to expand market coverage and drive sustainable business growth.
- Plan and execute joint marketing initiatives (MDF) with channel partners to strengthen brand awareness in the market, promote solutions, and expand new business opportunities.
- Develop partner enablement programs including training, co-marketing, and content.
- Demand Generation & Pipeline Development
- Lead branding and solution promotion strategies in target markets to enhance market awareness, create customer engagement, and drive the expansion of business opportunities and pipeline growth.
- Plan & execute integrated demand generation campaigns across digital and offline channels.
- Drive marketing-qualified leads (MQLs) and support pipeline acceleration.
- Monitor and optimize campaign performance using data-driven insights.
- Product Portfolio Management & Go-To-Market (GTM) Execution
- Orchestrate the local launch of global products with relevant teams to ensure on-time release, including completion of required localization and certification.
- Leading global and regional GTM strategies for new product introductions (NPI).
- Coordinate cross-functional teams to ensure successful launches.
- Enable partners with tools, content and campaigns for market activation.
- Market Insights, Strategic Planning and Profit Management
- Conduct market research and analysis to define the market size (TAM/SAM), identify priority verticals, and develop and execute market positioning strategies for target segments.
- Analyze business data and market trends to generate insights, evaluate their potential impact on the business, and communicate findings to enable proactive actions.
- Provide insights to refine marketing strategies and identify growth opportunities.
- Implement pricing strategies that balance competitiveness and profitability to drive revenue and margin growth.
[Qualifications]
- 8+ years of experience in marketing in the industrial B2B field
- Experience working in a global or matrix organization (MNCs)
- Strong understanding & experience of demand generation and channel partner engagement
- Expertise in orchestrating the end-to-end process of new product planning, development, and launch
- Understanding business including financial, Profit & Loss (P&L) structure
- Excellent communication and stakeholder management skills
- Language: Fluent in Korean and business level English. No barrier to communicate with global people in English (Reading, Writing and Communication)
- No barrier for international travel
[Preferred Qualifications / Competencies]
- Experience in industrial, technology, or building solutions sectors
- Background as an in-house, full-spectrum marketer at a manufacturing company
- Field experience at Fire Alarm Solution
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Power BI), MS Office and AI tools
- Bachelor’s degree in marketing, Business, Engineering, or related field
- Strategic thinking with strong execution capability and data-driven decision-making