Job description preview
From Novartis’s original posting
Salary Range: €42,910.00 - €79,690.00 Job Description Summary Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects. Job Description Major Accountabilities: • Full accountability for the local brand plans and tactics. Drive portfolio lifecycle management by identifying growth opportunities, competitive risks, and strategic actions to maximize business performance and patient impact. • Support achievement of objectives for assigned brands. Contribute to the development of the Brand risk management plan (if necessary). • Translate and localize International and Regional frameworks to local brand tactics, including clear objectives, prioritized stakeholder audiences, tailored key messages, omnichannel journeys and executional focus. • Execute local brand tactical plans and omnichannel campaigns, ensuring effective deployment and optimization of the marketing mix and monitoring of the impact (enabled as needed by technological solutions such as DRO). • Define and manage external…
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