Sony Music

Marketing Manager - Frontline & Artist Development

Asia, Philippines, ManilaPosted 28 days ago
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From Sony Music’s original posting

Sony Music Entertainment is one of the leading record labels in the world and Philippines, dedicated to promoting and supporting both international and local artists and music. In this rapidly evolving streaming era, we are actively seeking a talented Marketing Pop Hub. Manager to drive our extensive, hit-laden local catalogue's success in the digital landscape. As a Marketing Manager - Frontline & Artist Development, you will play a pivotal role in expanding our reach, connecting with our target audience, and maximizing the visibility of our local music catalogue. We are looking for someone who is not only clued in to the latest trends in local Gen Z pop culture but also appreciates the rich heritage of older OPM tracks. You will be responsible for developing and executing innovative marketing strategies that resonate with our target audience and drive engagement What you'll do: ARTIST DEVELOPMENT & BRAND STRATEGY • Lead the marketing-led development and growth of new, emerging, and established frontline artists. • Develop clear artist positioning, brand identity, audience strategy, and long-term growth plans in collaboration with A&R and other relevant teams. •…

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