Digital Marketing Manager, Catalogue

Job description preview

From Sony Music’s original posting

The Digital Marketing Catalogue Manager is responsible for developing and executing digital marketing strategies to maximize the visibility, engagement, and revenue of the company’s catalogue repertoire across digital platforms. This role focuses on promoting existing catalogue content, driving audience growth, and optimizing digital campaigns through data-driven insights. What you'll do: • Develop and execute digital marketing strategies to promote catalogue releases across streaming platforms and social media. • Manage and optimize catalogue campaigns to increase streams, engagement, and digital revenue. • Work closely with artists, label teams, and external partners to identify opportunities for catalogue promotion. • Plan and implement digital advertising campaigns including social media, display, and platform marketing. • Collaborate with DSPs such as Spotify, Apple Music, and YouTube to enhance catalogue visibility. • Analyze campaign performance using data and analytics tools to improve marketing effectiveness. • Identify trends, anniversaries, viral moments, or cultural events to reactivate catalogue content. • Coordinate with creative teams for the development of digital…