Growth Product Marketing Manager

Job description preview

From OpenAI’s original posting

ABOUT THE TEAM The Growth Product Marketing team helps people discover, adopt, and get lasting value from ChatGPT’s consumer paid plans. We partner with Product and teams across Marketing to turn customer insight into subscriber and revenue growth. ABOUT THE ROLE We’re hiring a senior product marketer to own growth marketing strategy and execution for ChatGPT’s consumer paid plans. You’ll partner closely with Growth Product to turn customer insight into experiments and campaigns, bringing deep expertise in pricing, packaging, and monetization. You’ll own revenue and growth goals across conversion, activation, engagement, retention, and upgrades. IN THIS ROLE, YOU WILL: - Lead product marketing for pricing and packaging, using research to inform tiers, features, and offers. Lead coordinated launches and customer communications for pricing and plan changes. - Own positioning and value propositions for paid plans, using customer research, behavioral data, and competitive insight to define audiences, plan differentiation, and priority use cases. - Turn new product capabilities into reasons to subscribe, engage, or upgrade. Drive hands-on execution across in-product experiences, pricing…