Associate Marketing Director

Job description preview

From Mars’s original posting

Job Description: Job Summary： Lead Mars Snacking Ice Cream category brand development and growth strategy, including portfolio management, occasion building, and go-to-market strategy. What will be your main Roles & Responsibilities: • Innovation & Portfolio • Lead Ice Cream’s beyond-product innovation with aligned strategy and concepts. • Go-to-market Strategy • Represent Ice Cream in Mini/CVS channels, New Retail, and E-com channels • Provide channel insights to support brand growth strategy • Communication & Activations • Lead Ice Cream’s communication strategy and marketing campaign activation. • Direct cross-functional teams and agencies to deliver brand activations in a quality and effective manner, and manage global sharing and communication.What we are expecting: • 8 years or above brand marketing experience in top FMCG companies • Proven record in brand marketing across multi-media platforms, including digital, social & experiential. • Excellent presentation, communication, and negotiation skills; • Be a creative and strategic thinker, with a strong consumer-centric mindset to apply an insight-driven approach. • Have experience working with multiple stakeholders internally…