Senior Digital Analyst (Data Activation)

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From Wise’s original posting

Job Description: We’re looking for a Senior Digital Analyst specialising in Marketing Data Activation to join our Digital Analytics team. This is a technical Individual Contributor role at the intersection of Digital Analytics, Marketing Technology and Data Engineering. You’ll help us build and operate the data activation capabilities that allow Wise Marketing teams to safely use our first-party customer and event data across advertising platforms. A big part of your role will focus on our Reverse ETL ecosystem: working with data in our data warehouse, building and improving SQL/dbt models, configuring activation pipelines, improving monitoring and helping ensure the data we send to Marketing platforms is accurate, reliable and well governed. You’ll think about the whole system: where data comes from, how it is modelled, how customer marketing identifiers are resolved, how it is activated, how we know it arrived successfully and what happens when something breaks. You’ll work closely with Analytics Engineers, Data Engineers, Marketing Analysts, Paid Media teams and other technical stakeholders to build a Marketing activation capability that is scalable, observable and easy to use.…