Job description preview
From LINE Pay Taiwan’s original posting
LINE Pay Growth Marketing Team is looking for a Marketing Manager with strong promotional marketing communication skills, including copywriting, content packaging, and data-driven thinking. As a Marketing Manager in the Growth Marketing Team, you will be responsible for planning and producing compelling campaign messages and promotional narratives that drive user awareness, engagement, and conversion. This role requires not only creativity in shaping effective communication angles for promotional activities, but also the ability to evaluate content performance and optimize for better results. If you are passionate about LINE Pay, want to join the journey to make Taiwan cashless, come join us! LINE Pay will give you tremendous opportunities to make your dreams come true. Responsibilities • Develop seasonal key visual themes and campaign-level messaging directions in collaboration with Design teams, based on quarterly plans and promotional goals. • Plan and execute campaign content strategies for LINE Pay’s promotional campaigns, ensuring alignment with brand voice, user journey, and business objectives. • Coordinate and brief internal/external exposure channels (e.g. in-app…
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