Senior Performance Marketing Manager - SEM

Job description preview

From Unity’s original posting

The opportunity Unity is looking for a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines. This is a high-impact, highly visible role sitting within our GTM Marketing org, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search. You'll lead strategy and execution for paid search — and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach. What you'll be doing • Own SEM strategy, execution, and optimization across Google and Bing — including keyword strategy, bidding, ad copy, landing page alignment, and budget management • Build and manage campaigns across multiple business units with distinct audiences and goals • Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders • Partner closely with performance marketing teammates on integrated paid media strategy — contributing your search expertise to broader channel planning conversations • Work with content, demand gen, and product marketing to ensure message consistency from…