Director Campaign Development Chapter Lead

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From MSD’s original posting

Job Description The Director CDL Chapter Lead leads a Campaign Development Lead (CDL) chapter and serves as the dedicated people leader for the CDL team. The Director is accountable for standardizing campaign development ways of working, coaching and developing CDL talent, and managing the deployment of campaign development resources across the therapeutic area. The role ensures CDLs deliver high-quality campaign development, including campaign scenarios, channel and campaign strategy, messaging, tagging and taxonomy, agency briefing, and dynamic content aligned to marketing and business needs. The Director builds CDL capability through training, development, consistent standards, and disciplined resource planning. Primary Responsibilities · Provide dedicated chapter leadership for CDL resources through coaching, development, performance management, and day-to-day people leadership. · Drive standardization of campaign development ways of working and maintain consistency in scope, quality, and brand or therapeutic area focus across the chapter. · Ensure CDLs deliver against core campaign development responsibilities, including campaign scenarios, individual channel and campaign…