CRM MarTech & Email Ops Manager

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From Crypto.com’s original posting

We're looking for a CRM MarTech & Email Ops Manager who combines deep technical expertise with operational excellence. This is a hands-on, high-output role — you'll own the email channel end-to-end while leading MarTech platform strategy, CDP configuration, and data integration. You're not just executing campaigns; you're architecting scalable systems, driving performance through data, and leveraging AI to maximize productivity. Key Responsibilities: Email Operations & Lifecycle Management • Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs • Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks — built for speed and scalability • Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering • Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders • Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring • Support GTM…