Job description preview
From GSK’s original posting
Job Description Job Purpose: To drive performance in your territory through face-to-face and multi-channel detailing (medical communication) and to establish GSK as a key advisor by making relevant recommendations to health-care professionals, supported by scientific knowledge which are aligned to medical and pharmacist professionals (Health care professionals – HCPs) needs. Key Responsibilities: Scientific Knowledge • Continuously builds knowledge of GSK multi-channel brand strategies • Understands GSK brands features and benefits and applies knowledge effectively in detailing activities. • Builds a comprehensive disease and pathology knowledge and leverages it with health-care professionals to support decision making • Has strong understanding of treatment guidelines and patient profiles and leverages them to build credibility with health-care professionals. Activities Planning • Uses multiple data sources to analyses and review territory performance dynamics, identify territory trends and opportunities for GSK to address right HCPs • Based on health-care practices insights, develop multi-channel activities plans with strategically aligned ASMART objectives, prioritise…
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