LINE Webtoon_Assistant Marketing Manager - Content & Growth
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From LINE Taiwan’s original posting
Job Overview We are seeking a strategic, results-driven, and data-minded Assistant Marketing Manager - Content & Growth to join our dynamic marketing team. This role focuses on utilizing "top-tier webtoon content" as a strategic core, deeply deconstructing the key selling points of comics, and packaging them into promotion strategies with strong social penetration. You will craft performance-oriented cross-channel solutions across diverse marketing channels to achieve precise user acquisition and viral expansion. Concurrently, you will drive strategic partnerships within the LINE internal ecosystem and utilize data tracking tools to manage campaign performance. Key Responsibilities • Develop Content Promotion & Channel Strategies: Establish, execute, and optimize content marketing and promotion strategies across diverse channels (such as content articles, push notifications, and specific distribution networks) to drive high click-through rates (CTR) and user retention. • LINE Ecosystem Partnership Management: Act as the primary liaison with internal LINE Taiwan services (e.g., LINE TODAY, LINE Shopping, LINE Stickers) to initiate, negotiate, and execute strategic cross-promotions,…
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