Audience Insights Lead

Job description preview

From Unity’s original posting

The opportunity Unity is searching for an Audience Insight Lead to build our audience insight capability from the ground up - turning research, product data, and social listening into the kind of clear, confident answers that change real business decisions. You will set the methodology, choose the research partners, and become the directional lead senior leaders turn to when they want to know what our audiences really think. If you love finding the story inside the data and collaborating with executives to tell that story, we want you to join us. What you'll be doing • Responsible for leading Unity's audience insight capability end to end, including a continuous research program • Select and manage external research vendors, including ownership of the associated budget • Set the methodology and precision standards required before any research is commissioned • Own Unity's standing perception tracking study and the metrics we use to measure developer and customer goodwill, understanding of strategy, and internal trust • Bring together research, product usage data, and social listening into a single, coherent set of insights • Build the frameworks and measures Unity uses to track…