Senior B2B CRM Manager

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From Wise’s original posting

Job Description: We are hiring a senior regional CRM owner to grow Wise Business across APAC. Acquisition and conquest are central: helping businesses discover Wise, understand the value of switching from an existing provider and become active customers. The person will work closely with Sales and regional Marketing, including above-the-line (ATL) and Brand teams, to build a repeatable lead pipeline and acquisition programme. They will own regional content adaptation and hands-on CRM delivery. We need someone who sets direction independently, communicates clearly and builds the relationships needed to deliver through a global organisation. Your Mission: • Own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding and activation with longer-term customer value. • Partner with Sales on target audiences, qualification, lead handover, follow-up and feedback on lead quality and objections. • Connect ATL and Brand campaigns to relevant lead capture, nurture and conversion journeys. • Build acquisition and switching journeys, adapting propositions, proof points, tone, creative and channel choices for local business audiences. • Deliver email, push and in-app campaigns…