Senior Manager CRM Europe

Job description preview

From PUMA’s original posting

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. YOUR MISSION As Senior Manager CRM Europe, you will lead and evolve PUMA’s CRM strategy across Retail and E-Commerce, driving customer acquisition, engagement, loyalty, retention, and lifetime value. You will ensure best-in-class CRM execution while shaping the future of customer engagement, membership, personalization, and lifecycle marketing across Europe. You will act as the key CRM expert and strategic partner across multiple functions, translating customer insights into impactful campaigns and seamless omnichannel experiences. In addition, you will lead and develop a CRM Manager while driving operational excellence and continuous innovation within the CRM function. Your Responsibilities • Lead and continuously develop PUMA Europe’s CRM strategy across Retail and E-Commerce, aligned with the global CRM framework. • Own…