Senior Brand Manager

Job description preview

From Riot Games’s original posting

As a Senior Brand Manager on VALORANT, you will independently architect end-to-end global brand strategies, lead complex campaign planning, and provide high-level creative stewardship across marquee multi-platform publishing beats. While this role primarily anchors our core PC and Console campaign ecosystem (major Episode/Act beats, Agent launches, skinline moments, and competitive beats), you will also step in to lead or support marquee cross-platform initiatives including VALORANT Mobile in China, as well as cross-ecosystem beats. You will operate with high autonomy—shaping full-year campaign roadmaps, setting strategic positioning, guiding matrixed teams, and continuously challenging creative partners to elevate work beyond status-quo norms. Key Responsibilities: • Brand Strategy & Positioning: Define and drive end-to-end global campaign strategy, and player journey design for VALORANT’s major live-service, esports, and platform beats. • Gold-Standard Briefing & Creative Stewardship: Deliver decision-enabling, insight-driven campaign briefs. Partner directly with Creative, Production, and Craft leads, continuously challenging creative execution throughout production to…