Director, Channel Planning

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From Adobe’s original posting

The Opportunity This role provides a rare chance to develop a new function as Adobe moves advertising operations in-house, replacing outside agencies with an AI-based engine. It requires working at the crossroads of strategy, data, and hands-on work, with real sway over global advertising for a Fortune 500 company. Team Mission Lead and develop the team that converts marketing strategy into media plans for Adobe's Global audience segments (Business Professionals, Creative Professionals, and Creators). Adobe is internalizing paid media execution and establishing a new "Channel Planning" function to connect strategy with practical execution. What you'll Do Key Initiatives • Build and manage a group of Channel Planners located in key regions (America, EMEA, APAC, Japan). These individuals bridge marketing strategy and the buying desk, guaranteeing global consistency in media planning while adapting to local nuance. • Own the "Adobe on Adobe" story, ensuring all regions are bringing to bear Adobe adtech, where it makes sense (GenPem, AEP, RTCDP, etc) • Take responsibility for the framework guiding this new team’s interaction with regional marketing leaders. Establish clear ways to…