Manager, Performance Marketing Kipling

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From VF’s original posting

Packs EMEA (Eastpak, JanSport and Kipling) is looking for an exceptional Manager, Kipling Performance Marketing to join our Digiland team based in Antwerp, Belgium. Let’s talk about the role! As Manager, Kipling Performance Marketing, you will lead paid digital marketing initiatives that accelerate Kipling’s digital growth and support Kipling.com in achieving its e-commerce objectives. You will develop and optimize full-funnel performance marketing strategies, translate data into actionable insights, and work closely with internal teams and external agencies to balance brand-building priorities with conversion and commercial performance. How You Will Make a Difference You will achieve this by: • Developing, executing, and optimizing full-funnel strategies across Paid Search, Shopping, Paid social media, YouTube, TikTok, and other relevant digital channels. • Defining and evaluating paid media KPIs, building automated dashboards and reports, and presenting actionable performance insights to internal and external stakeholders. • Managing media agency relationships and coordinating campaign activities across platforms, while ensuring effective delegation and delivery against business…