Brand Communications & KOL Partnerships Manager

Job description preview

From Procter & Gamble’s original posting

Job Location MANILA NET PARK OFFICE Job Description About the Role We are looking for a commercially minded and strategically driven Brand Communications & KOL Partnerships Manager to lead our influencer, creator, celebrity, and PR talent ecosystem end-to-end. Sitting at the intersection of Category, Communications, and Purchasing, this role combines brand strategy, communications excellence, relationship management, reputation stewardship, and commercial negotiation to build high-impact partnerships that drive both brand growth and business results. As the internal owner of KOL and PR talent partnerships, you will be responsible for building a sustainable creator ecosystem, managing strategic talent relationships, and ensuring all partnerships are aligned with brand objectives, governance standards, and reputation management requirements. You will also serve as a steward of brand reputation, ensuring every partnership strengthens brand equity, protects consumer trust, and meets the highest standards of compliance and responsible communications. This is an opportunity for someone who thrives in both strategy and execution, and who understands that the most valuable partnerships are…