Digital Marketing Manager (AEO & Paid Media Strategy)

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From Appier’s original posting

About the Role We are seeking an experienced, data-driven, and forward-thinking Digital Marketing Manager. In this role, your core focus will be leading our Answer Engine Optimization (AEO) strategy to maximize our brand's organic visibility, citations, and recommendation share across GenAI search engines (e.g., Perplexity, ChatGPT Search, Gemini, Google AI Overviews). The remaining of your focus will involve managing and optimizing paid advertising campaigns across core platforms like Meta and Google Ads to drive cohesive performance growth. We are looking for a highly logical, strategic, and pioneering talent. If you are a proactive self-starter who thrives on taking ownership of projects and leveraging data and AI tools to solve real business challenges, this is the perfect stage for you. Responsibilities • AEO Strategy & Execution • Formulate Blueprint: Formulate and implement comprehensive AEO tactical roadmaps to secure Appier’s brand presence and leading recommendation share across major AI search engines. • Define Monitoring Metrics: Establish and track key KPIs (e.g., AI Share of Voice, Traffic Conversion from GenAI engines) to evaluate AEO effectiveness and regularly…