Senior CRM Lead

Job description preview

From Wise’s original posting

Job Description: As we continue to grow, we’re looking for a Senior CRM Lead to own and elevate our Americas customer lifecycle strategy. Your Mission: You will hold the vision for how we communicate with customers in Latin America. You will bridge the gap between our high-level CRM strategy and tactical execution, ensuring our customers receive the right message, at the right time, through the right channel. • Mentorship: You will foster a culture of experimentation, autonomy, and continuous learning, helping your team grow their careers at Wise. • Define the LatAm Strategy: You will own the end-to-end lifecycle strategy for our customers in LatAm. You will build sophisticated, automated journeys that drive activation, cross-sell and retention. • Drive Commercial Impact: You will be responsible for key CRM metrics-improving conversion rates, reducing churn, and increasing lifetime value. You will use data to prove the value of your and your team’s work. • Stakeholder Partnership: You will be the primary voice for LatAm CRM across the company. You will partner deeply with Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams to ensure our communications…