Director Marketing Event & Experiences

Job description preview

From PUMA’s original posting

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. YOUR MISSION Establish PUMA’s Global Experience Standard • Define the creative and production benchmark • Codify a Global Experience Playbook (creative, design, guest journey, hospitality, digital integration, sustainability, ROI measurement) • Introduce premiumization principles to elevate perception beyond price positioning Drive Cultural Relevance • Build experiences that resonate across sport, music, youth culture, fashion and innovation • Integrate athlete, ambassador and collaborator storytelling • Ensure every experience ladders to Master Brand positioning Ensure Commercial & Governance Rigor • Implement budget discipline and approval structures • Define KPI framework (earned media, cultural impact, brand lift, conversion where relevant) • Align with regional marketing and category business objectives Global…