Consumer Marketing Lead, Korea
New roles land in Following.
Seoul, South KoreaPosted 1 month agofulltime
Market pay check
Matched to Product planning, PR and market research professionals
Source: Ministry of Employment and Labor wage information system (wage.go.kr), wage distribution by occupation.
What you'd do
- Set and execute Korea's consumer marketing strategy with measurable business outcomes.
- Lead full-funnel programs that grow weekly active users,product adoption,retention,brand preference,and advocacy.
- Translate new product capabilities into locally resonant stories,use cases,launches,creator programs,partnerships,and cultural moments.
What they want
- 10+ years of marketing experience with strong track record building consumer brands and driving product growth in Korea.
- Deep understanding of Korean culture,consumer behavior,media,creators,platforms,and marketing dynamics; fluency in Korean and English.
- Proven ability to build and execute integrated plans across brand,product,digital,social,creator/influencer,partnership,and experiential channels.
Seoulstart's read
- Visa tier (likely)
- F-2 / F-4 / F-5 / F-6 holders welcome
- Korean language
- Business-level Korean required