Establish global webtoon brand foundation starting from US market expansion.
Develop short,medium,and long-term brand strategy for global growth.
Define brand vision,positioning,and core messaging across all markets.
What they want
5+ years brand marketing experience,entertainment or fandom-based brands preferred.
Proven experience developing brand strategy and executing multichannel marketing campaigns.
Deep understanding of US entertainment market,media ecosystem,consumer trends.
Nice to have
Marketing experience targeting fandom-based audiences with community building focus.
Understanding and passion for webtoon,animation,comics,web novels,games.
Previous experience in adjacent fandom content industries.
Seoulstart's read
Visa tier (likely)
F-2 / F-4 / F-5 / F-6 holders welcome
Korean language
Business-level Korean required
English friendliness
High: JD in English, foreign-friendly signals
Context
Naver Webtoon global brand role based in Pangyo; US-headquartered Brand & Audience team reporting structure suggests F-series visa path for foreign hires already in Korea; Korean fluency explicitly required despite English-language JD,reflecting Naver's Korean HQ coordination needs.
This is Seoulstart's analysis of the public job description, not the employer's stated policy. Verify visa sponsorship, language requirements, and remote allowances directly with the recruiter.