Influencer & Content Strategy Manager- Responsable de la stratégie d'influence et de contenu
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From Procter & Gamble’s original posting
Job Location TORONTO GO Job Description We are seeking a highly driven and experienced Influencer & Content Strategy Manager to lead our brand's engagement with Influencers and shape compelling digital “social first” content strategies. This role will be pivotal in building brand affinity, driving consumer resonance, and achieving business objectives through innovative influencer marketing and strategic content initiatives across our beauty brands. Key Responsibilities: • Lead Influencer strategy designed to meet business objectives for our brands. • Partner with and oversee PR agency partner to execute influencer campaigns. • Partner with multi-functional team on paid media strategy, social landscape assessments, creative best practices, and business plans. • Lead and manage budget allocation and program performance reports. • Track and analyze content performance to optimize future influencer strategies and partnerships • Drive strong operational excellence across workflows, timelines, approvals and execution What We Look For We are seeking individuals who are passionate about: • Building and managing relationships with influencers and other key stakeholders to solve business…
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