SBM/BM（CVRM）-Retail-上海

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From AstraZeneca’s original posting

Typical Accountabilities: • Designs, implements and evaluates marketing activities of assigned brand, which may include distribution channel solutions. • Reviews marketing programs and implements program changes. • Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats. • Liaises with internal departments and external agencies to ensure full communication and success of marketing plans • Contributes to creativity of product packaging, presentation and promotional activities Typical People Management Responsibility (direct / indirect reports): • Approximate number of people managed in total (all levels) - What is the global remit? (how many countries will the role operate in?): Education, Qualifications, Skills and Experience: • Essential: Bachelor’s Degree; Experience managing complex projects • Desirable: MBA in relevant field; Experience in Consumer and/or Managed Markets promotions and/or strategy role; Experience in Insight/Market Research; Sales and/or Sales Leadership experience; Experience in Emerging or DFL role; Understanding of the development and commercialization of pharmaceutical products in the US;…