APL Brand Manager & Regional Esports, APAC

Job description preview

From Ubisoft’s original posting

Job Description: MISSION STATEMENT This role will be split between 50% Global (APL) Esports responsibilities, and 50% Local (APAC South) Esports & Social responsibilities. The role will lead the APL Brand, Social & Content strategy for the APAC region. They will work closely with Global esports and local APAC hub teams to execute APL Content & Brand Marketing projects and activations. On the Local level, the role is responsible for the management and execution of the esports strategy for Rainbow Six Siege in the APAC South (ANZ & SEA) region. This role will report into the Associate Director, Esports, EMEA with a dotted line to the Head of Brand & Social Engagement, APAC. In this role, your responsibilities include: APL BRAND MANAGEMENT – (50% of role) • Develop content schedule for social media and broadcast and utilize all available resources, including hubs, to effectively promote esports products within the region. • Define schedules and approval processes for regional content and branding assets. • Support local hubs through all regional channels (broadcast/social/blog posts/content). • Develop the regional communication and social media strategy across multiple channels,…