(Adult) Brand Communication Manager - Hanoi

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From GSK’s original posting

Location: Hanoi As Adult Brand Communication Manager, you will partner with leading treatment doctors and key external experts in hospitals to drive advocacy and recommendations for adult vaccination in targeted populations. You will provide scientific consultation tailored to their needs, supporting the transition from treatment to prevention within the hospital ecosystem. Key Responsibilities 1. Scientific Engagement • Master and communicate the benefits of GSK’s adult vaccines, leveraging scientific knowledge in all interactions. • Continuously update your understanding of GSK’s multi-channel brand strategies. • Build comprehensive knowledge of disease areas and use this expertise to support healthcare professionals’ decision-making. • Develop credibility with healthcare professionals through a strong grasp of treatment guidelines and patient profiles.2. Activity Planning & Execution • Analyze territory performance using multiple data sources to identify trends and opportunities. • Develop and implement multi-channel activity plans with clear, strategic objectives (ASMART), prioritizing key healthcare professionals. • Track and monitor the progress of vaccination recommendations…