Job description preview
From Perplexity’s original posting
Perplexity is changing how enterprises adopt AI. We're seeking a Solutions Product Marketer to own GTM strategy for our highest-priority verticals, Finance, Healthcare, Legal, and Consulting. You'll go deep on buying motions, use cases, and competitive dynamics, translating insight into campaigns, content, and sales enablement that systematically win each industry. This role sits at the intersection of marketing, sales strategy, and product. You will: - Own vertical GTM as a system, not one-off campaigns - Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives - Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative - Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue - Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical - Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data Qualifications: - 8+ years…
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