Assistant Manager, Paid Media - Thailand

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From Grab’s original posting

Job Description: Get to Know the Team Our team drives Grab's growth by optimizing media spend, aligning resources, and building campaigns. We collaborate across Marketing, Operations, Media Partners and Agencies to ensure seamless execution and successful product launches. With expertise in Paid Media, we maximize campaign efficiency and ROI through data-driven insights. Our end-to-end campaign management ensures every media touchpoint aligns with Grab's goals. Through cross-channel integration, we create a cohesive presence across digital, OOH, TV, and radio, directly affecting Daily Transacting Users (DTUs) and brand awareness. Get to Know the Role You will lead paid media strategy and operations for Grab's Mobility, Mart, and OneGrab businesses in Thailand covering online media planning, performance optimization, and execution governance in close partnership with the media agency. You will partner with Marketing team to understand OOH plan and media selection and connect offline activity to delivery integrated campaigns. You will help drive user acquisition, GMV, cross-product adoption and reactivation while identifying opportunities to improve media efficiency and business…