SBM/BM - RIN - 上海

Job description preview

From AstraZeneca’s original posting

ROLE & RESPONSIBILITIES • Customer and market insights: Conduct regular customer visits and engage frequently with the sales team; identify research needs, brief and manage agencies, and translate research findings into strategic decisions. • Project management: Use professional project management tools and models to initiate projects plans and ensure the project to be closed according to company compliance and regulations • Execution and performance management: Implement brand plans and track performance against agreed measures, including market growth, product growth, market share, forecast accuracy, and inventory levels. • Sales force enablement: Coordinate product training, develop brand campaigns and promotional materials, communicate strategy at cycle meetings, evaluate execution effectiveness, and conduct field visits. • Therapy-area and product expertise: Maintain strong knowledge of the product, therapeutic area, market, competitors, and relevant industry trends through conferences, external expert interactions, and internal networks. • Cross-functional collaboration: Work closely with Sales, Medical, Market Access, Commercial Excellence, and other functions to deliver…