Associate Director of Regional Marketing/Regional Marketing Lead (RML), Breast Franchise (Florida)

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From AstraZeneca’s original posting

Associate Director of Regional Marketing/Regional Marketing Lead (RML), Florida, Breast Franchise (FL) Role Description The Associate Director of Regional Marketing/Regional Marketing Leader (RML) is the lead commercial person responsible for engaging a core group of National, Regional and Community External Scientific Experts (ESE’s) – leaders in their field of Breast Cancer. The RML will be responsible for developing and implementing Regional Marketing Plans that align with the strategic imperatives of the brand strategy to influence and shape commercial success at local levels. This position will report into the Head of Customer & Disease Strategy for the US Breast Franchise and will work in close partnership with cross functional teams including brand marketing, field sales, medical, market access, national accounts, and other functions to ensure the franchise has a market leadership presence with key customers and thought leaders. This position is field based, collaborating with the Breast Oncology teams in Florida. Key Accountabilities • Strategic Regional Marketing: Develop, design, and implement a Regional Marketing Action Plan (RMAP) that aligns with brand strategic…