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CRM & Growth Marketing Manager at Mars, KOR-Seoul-Seoul | Seoulstart

Market pay check

Matched to Product planning, PR and market research professionals

Source: Ministry of Employment and Labor wage information system (wage.go.kr), wage distribution by occupation.

What you'd do

Manage integrated acquisition across online,offline,and Naver Shop-in-Shop touchpoints.
Map customer journeys across entry points to maximize conversion rates collaboratively.
Analyze performance data from all channels to guide future acquisition strategies.

What they want

Hold a bachelor's degree in marketing or a related business discipline.
Bring seven plus years of CRM and growth marketing acquisition experience.
Demonstrate FMCG marketing knowledge including ecosystem and CRM channel expertise.

Nice to have

Demonstrate strategic planning skills with proven execution across multiple marketing programs.
Manage stakeholders effectively while maintaining collaborative relationships across internal teams.
Apply growth mindset and continuous improvement to marketing performance outcomes.

Seoulstart's read

Visa tier (likely): E-7 specialty / professional (likely)
Korean language: Korean not required
English friendliness: High: JD in English, foreign-friendly signals
Context: Royal Canin Korea FMCG role; Naver and Kakao CRM channels likely dominate daily execution even without stated Korean fluency.

This is Seoulstart's analysis of the public job description, not the employer's stated policy. Verify visa sponsorship, language requirements, and remote allowances directly with the recruiter.

Original posting from Mars

Job Description

This job of Royal Canin Korea will be responsible for strategic growth engine connecting brand and consumer by integrating cross-channel acquisition across online, offline, and Naver Shop-in-Shop with an omni-channel CRM ecosystem. This role drives next-level business growth and maximizes LTV through data-driven performance analysis, lifecycle management, by integrating and orchestrating multiple channel CRM campaigns by collaborating with Internal (Local, APAC region and Headquarters) stakeholders, and external vendor partners.

[Key Responsibilities]

OMNI-CHANNEL DATA ACQUISITION & JOURNEY OPTIMIZATION

Integrated Multi-channel Management: Gain deep insights into all acquisition touchpoints, including performance media, Naver Shop-in-Shop, and offline channels, to analyze and optimize their overall impact.
Consumer Journey Optimization: Map out end-to-end customer journeys strategies across various entry points and collaborate closely with cross-functional teams to maximize conversion rates and seamless user journeys.
Performance Analytics & Strategy: Combine performance data from all channels to find clear insights and lead the planning and execution of future acquisition strategies.

INTEGRATED CRM LEADERSHIP & MANAGEMENT

Unified CRM Governance: Maintain a comprehensive view of all CRM campaigns (Naver TalkTalk, KakaoTalk, LMS) by overseeing and managing the master integrated marketing calendar.
Lifecycle & Fatigue Management: Architect and manage consumer lifecycles and personalized journeys while carefully controlling message frequency to avoid annoying consumers and keep them engaged.
CRM Leadership: Provide strategic direction to channel managers, establish precise consumer segmentation and targeting strategies, and harmonize tactics for synergetic campaign outcomes.
Strategic CRM Advancement: Beyond managing local dedicated CRM, actively collaborate with Global/Regional teams to co-create and deploy next-generation CRM models and advanced lifecycle journeys. Lead the strategic alignment across local, regional, and global stakeholders to ensure successful end-to-end integration of future CRM ecosystems.

CRM CAMPAIGN MANAGEMENT

Direct Campaign Execution: Drive results beyond high-level strategy by actively planning, operating, and creating high-impact content for core CRM campaigns.
Continuous Performance Enhancement: Lead performance tracking, A/B testing, and iterative optimization based on data-driven insights to elevate campaign ROI.
Cross-functional Collaboration: Build strong partnerships with cross-functional teams to coordinate, create, and manage campaigns by implementing user journeys and segmentation strategies.

[Job Specifications/Qualifications]

Bachelor’s degree in marketing, business related discipline
7+ years in CRM and growth marketing with proven expertise in acquisition and CRM management
FMCG marketing with knowledge of ecosystem and CRM
Demonstrated success in full-funnel optimization via data-driven A/B testing and rapid experimentation
Strong cross-functional partnership skills across sales and marketing teams
Fluence English skill both written and spoken

[Key Supporting Competencies]

Strongly strategic planning and execution
Effective stakeholder management & collaborative capability
Growth Mindset & Continuous Improvement
Proven multiple projects and program management
Data-driven Decision Making

Market pay check

Matched to Product planning, PR and market research professionals

Source: Ministry of Employment and Labor wage information system (wage.go.kr), wage distribution by occupation.

What you'd do

Manage integrated acquisition across online,offline,and Naver Shop-in-Shop touchpoints.
Map customer journeys across entry points to maximize conversion rates collaboratively.
Analyze performance data from all channels to guide future acquisition strategies.

What they want

Hold a bachelor's degree in marketing or a related business discipline.
Bring seven plus years of CRM and growth marketing acquisition experience.
Demonstrate FMCG marketing knowledge including ecosystem and CRM channel expertise.

Nice to have

Demonstrate strategic planning skills with proven execution across multiple marketing programs.
Manage stakeholders effectively while maintaining collaborative relationships across internal teams.
Apply growth mindset and continuous improvement to marketing performance outcomes.

Seoulstart's read

Visa tier (likely): E-7 specialty / professional (likely)
Korean language: Korean not required
English friendliness: High: JD in English, foreign-friendly signals
Context: Royal Canin Korea FMCG role; Naver and Kakao CRM channels likely dominate daily execution even without stated Korean fluency.

This is Seoulstart's analysis of the public job description, not the employer's stated policy. Verify visa sponsorship, language requirements, and remote allowances directly with the recruiter.

Original posting from Mars

Job Description

[Key Responsibilities]

OMNI-CHANNEL DATA ACQUISITION & JOURNEY OPTIMIZATION

Integrated Multi-channel Management: Gain deep insights into all acquisition touchpoints, including performance media, Naver Shop-in-Shop, and offline channels, to analyze and optimize their overall impact.
Consumer Journey Optimization: Map out end-to-end customer journeys strategies across various entry points and collaborate closely with cross-functional teams to maximize conversion rates and seamless user journeys.
Performance Analytics & Strategy: Combine performance data from all channels to find clear insights and lead the planning and execution of future acquisition strategies.

INTEGRATED CRM LEADERSHIP & MANAGEMENT

Unified CRM Governance: Maintain a comprehensive view of all CRM campaigns (Naver TalkTalk, KakaoTalk, LMS) by overseeing and managing the master integrated marketing calendar.
Lifecycle & Fatigue Management: Architect and manage consumer lifecycles and personalized journeys while carefully controlling message frequency to avoid annoying consumers and keep them engaged.
CRM Leadership: Provide strategic direction to channel managers, establish precise consumer segmentation and targeting strategies, and harmonize tactics for synergetic campaign outcomes.
Strategic CRM Advancement: Beyond managing local dedicated CRM, actively collaborate with Global/Regional teams to co-create and deploy next-generation CRM models and advanced lifecycle journeys. Lead the strategic alignment across local, regional, and global stakeholders to ensure successful end-to-end integration of future CRM ecosystems.

CRM CAMPAIGN MANAGEMENT

Direct Campaign Execution: Drive results beyond high-level strategy by actively planning, operating, and creating high-impact content for core CRM campaigns.
Continuous Performance Enhancement: Lead performance tracking, A/B testing, and iterative optimization based on data-driven insights to elevate campaign ROI.
Cross-functional Collaboration: Build strong partnerships with cross-functional teams to coordinate, create, and manage campaigns by implementing user journeys and segmentation strategies.

[Job Specifications/Qualifications]

Bachelor’s degree in marketing, business related discipline
7+ years in CRM and growth marketing with proven expertise in acquisition and CRM management
FMCG marketing with knowledge of ecosystem and CRM
Demonstrated success in full-funnel optimization via data-driven A/B testing and rapid experimentation
Strong cross-functional partnership skills across sales and marketing teams
Fluence English skill both written and spoken

[Key Supporting Competencies]

Strongly strategic planning and execution
Effective stakeholder management & collaborative capability
Growth Mindset & Continuous Improvement
Proven multiple projects and program management
Data-driven Decision Making

CRM & Growth Marketing Manager

Market pay check

What you'd do

What they want

Nice to have

Seoulstart's read

Job Description

[Key Responsibilities]

OMNI-CHANNEL DATA ACQUISITION & JOURNEY OPTIMIZATION

INTEGRATED CRM LEADERSHIP & MANAGEMENT

CRM CAMPAIGN MANAGEMENT

[Job Specifications/Qualifications]

[Key Supporting Competencies]

Related Seoulstart guides

Similar roles on Seoulstart

CRM & Growth Marketing Manager

Market pay check

What you'd do

What they want

Nice to have

Seoulstart's read

Job Description

[Key Responsibilities]

OMNI-CHANNEL DATA ACQUISITION & JOURNEY OPTIMIZATION

INTEGRATED CRM LEADERSHIP & MANAGEMENT

CRM CAMPAIGN MANAGEMENT

[Job Specifications/Qualifications]

[Key Supporting Competencies]

Related Seoulstart guides

Similar roles on Seoulstart