Account Based Marketing Lead
New roles land in Following.
Job description preview
From Scale AI’s original posting
At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s growth marketing team is the engine behind the go-to-market motion, driving pipeline and revenue through an integrated mix of demand generation, ABM, and revenue operations. As our Account Based Marketing Lead, you will build and execute our 1:1 and industry-vertical ABM playbooks in close partnership with the Enterprise GTM team across a focused set of target accounts. Reporting to the Head of Growth Marketing, you will take ownership of vertical-specific campaigns across Healthcare, Financial & Professional Services, and Consumer and scale the 1:1 motion for our highest priority accounts. You will: • Build and execute 1:1 ABM programs for a focused set of strategic enterprise accounts (P0 & P1), owning strategy, channel mix, sequencing, and execution end-to-end. • Develop vertical-specific campaign strategies tailored to the buying behaviors, pain points, and use cases of target accounts in targeted industries. • Partner with enterprise sellers and the Head of Growth Marketing on joint account planning, aligning on target stakeholders, engagement goals, content needs, and campaign…
Open full posting on Scale AI’s siteSimilar roles on Seoulstart
Senior Director, Product & Solution MarketingCheckr · Denver, Colorado, United States; San Francisco, California, United States · today
Manager, Account Manager | GrowthRamp · New York, NY (HQ); San Francisco, CA · 1 day ago
Marketing Intern (체험형)Nota AI · Nota · 1 day ago
Marketing Manager, Incentive Strategy & Design 行銷策略及設計經理Coupang · Taipei, Taiwan · 1 day ago