SBM/BM-RIN(Breztri/Asthma)-上海

Job description preview

From AstraZeneca’s original posting

1. Access strategy and execution • • Support access strategy development with cross functions, e.g. commercial operation, market access, SFE, etc. • Lead development of access-focused campaign, programme, materials and media; • Monitor sales operation progress and access progress to identify potential operational challenges and solutions2. Demonstrates deep understanding of product knowledge and therapy area knowledge • • Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge. • Keep up with industry and therapeutic area trend through attending conference, KOL interaction • Builds and maintains global AZ network and relationships through attendance of regional/global workshops.3. Deep understanding of customer insights • • Regular customer visit, frequent sales team interaction • Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency • Analyze agencies’ proposal and identify right agency for research, manages and monitors research project with agency • Analyses and interprets the research data presented to assist in strategic decision4. Develop brand…