Content Planning Assistant Manager

Job description preview

From Sony Music’s original posting

This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing. What you'll do: • Conduct competitive research on trends in music genres, platforms, and consumption behaviour • Propose and pitch new content projects based on data insights and market trends • Scout songwriters, producers, and artists for projects • Quality control of mixes, masters, and final deliverables • Develop release strategy and marketing plans with key marketing hooks, positioning, and storytelling angles • Oversee timelines, deliverables, and budgets for content projects • Ensure proper rights management and clearances for co-produced content • Monitor KPIs (streams, revenue, ROI) • Any other responsibilities or works to be assigned…